DEWA's Strategic direction comprises of its Vision, Mission, Motto and Values, which define its strategic direction. Strategic objectives are then identified in light of this; which are incorporated into its respective themes and the four distinct perspectives of the Balanced Scorecard: Financial, Internal Processes, Customers, and Support, Learning & Growth. The figure below provides an illustrative representation of how mission and values-focused strategy drives the four perspectives.

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  • Employer
  • Dubai
  • United Arab Emirates